WeR1Voice intends to generate experiences specifically designed for virtual interaction. The Internet, mobile ubiquity and social media are radically reforming the frontier of what it means to have something happen to somebody.
The objective for the people and resources we gather at We R 1 Voice is to help young people create and then showcase videos and music videos in particular that engage people in their cause by making the cause feel immediate rather than remote.
In addition to specific projects for which WeR1Voice has been engaged, such as the Ghana National Museum on Slavery and to create a curriculum to teach STEM (science, technology, engineering and math) subjects through music, a project we are calling STEAM, the primary focus of this website will be to encourage young people the world over to work with WeR1Voice to create and promote their music videos that address social issues of concern to them.
The Power of Video
Video is a powerful driver of action. Save the Children made the horror in Syria feel real to devastating effect through this video. This video uses the structure of the popular one-second-a-day videos to show an ordinary girl’s world falling apart over a period of a year (from birthday to birthday)—as her comfortable middle-class existence evaporates and she finds herself a homeless and fatherless refugee amid war.
We focus on YouTube because it is the world’s most popular online video community, allowing many millions of people to discover, watch, and share original videos. YouTube provides a forum (and much support to charities) for people to connect, inform, and inspire others across the globe, and acts as a distribution platform for original content creators large and small. Each week, more than 100 million people take a social action on YouTube through likes, shares, comments, etc. For many of these engaged viewers, their action is in support of a cause or nonprofit organization.
The video described here is obviously the result of the best talent and tools that money can buy. But it is the conviction of those here that creativity and passion trump the might of big budgets. Videos and editing tools are as accessible as mobile phones. Great videos can and are being produced by young people with modest means.
Why help us create the We R 1 Voice platform? Maybe it is to join Beyonce in being able to say with gratitude that “I Was Here”. Whatever the reason, we welcome you to We R 1 Voice where we champion music videos with a message as a catalyst to help nudge history.